A&F hits London

Tom Mitchelson, a journalist for the Dailymail, goes undercover to work in an Abercrombie & Fitch store to report on the goings-on there. Choice bit:

The interview room at the Abercrombie & Fitch headquarters was packed. The woman interrogator asked which three words I'd use to describe myself.

I repeated what the girl before me had said "I'm approachable and friendly". My interviewer smiled and wrote this down.

She informed us that the company had a "tagline" which we would have to use when greeting customers. She explained, very seriously, that it was, "Hello, how are you?"

"How did you come up with that?" I asked. She said a company of marketing consultants had worked intensively at developing it.

They wanted to audition me to see if I could deliver the line - this was make or break. "Hello, how are you?!" I said clearly. "Very good" she reassured me.

I had cleared my first hurdle and said four words in the right order, a test that floored some of my fellow-would-be-models - honestly.

Comments

[flyte44]

Hilarious

[Gabriel, Guile Et Game]

Am I the only person who thinks Mitchelson writes like an infant?! What verbose, incoherent and horrifically bias nonsense. He'll regret giving up the position at A&F as he has no future in journalism.